I didn’t start out wanting to write copy.
Actually, my big dream was to be a diplomat.
I thought it would be so cool. I’d fly around the world, learn five languages, and shake hands with very important people.
So, I packed my bags and went to Brisbane, Australia to study International Relations.
I thought I’d learn about treaties and flags.
Instead, I learned something way more interesting: secrets.
I saw how the news actually works...
I learned why your mom gets scared by the evening news....
I learned why your aunt shares those crazy links and thinks they are the absolute truth...
It felt like sneaking in the back door of the world.
I saw how a simple story could change what people think and how they act.
But I didn't end up using those secrets for politics. Instead...
Then I Found "Direct Response"
One day, I stumbled onto something called copywriting.
It was like a lightbulb went on.
I realized: "Wait, you can use these same story skills to help businesses sell stuff?"
I was hooked.
I bought every course I could afford (which wasn't many!).
I read everything.
I tried every style.
But one style stuck with me: Storytelling.
Why? Because everybody has a story.
And using a good story to turn a stranger into a buyer?
That felt like a superpower.
But reading books is one thing. I needed to actually get my hands dirty.
The Bali Move (And The AI Boom)
After coming back home to Bali, I started working as a copywriter for a real estate company.
For two years, I learned how to sell to people making big, scary decisions using just my words.
Then, AI images exploded onto the scene.
Whether it’s fixing a menu or writing an email that people actually want to read, I use words (and sometimes pictures) to grab attention.
If you want your business to sound like a human, not a robot...
And if you want to turn "just looking" into "shut up and take my money"...
You are in the right place.
