From Zero to One: How I Used Facebook Groups to Get My First Client

This isn’t a guide.

It’s just the honest story of how I actually got my foot in the door.

We all know the struggle of starting a business from zero.

It’s a painful Catch-22: You can’t get clients without a portfolio, but you can’t build a portfolio without clients.

I was stuck in that loop until I watched a video by Alex Hormozi that shifted my entire perspective.

Here is the messy, imperfect process that got me from Zero to One:

The "Godmode" Offer

Following his advice, I realized I needed to create a "Godmode" offer.

Something so good they simply couldn't refuse.

Since this was my first time starting this business, I decided to offer my services for free.

I reached out to four of my friends, asking if I could help them with my service in exchange for testimonials or reviews.

Three of them said yes.

The response was great, and I was actually able to help them.

But offering free work to strangers is a double-edged sword.

On one hand, people might assume, "Oh, he’s a beginner, so he has no value."

On the other hand, they might think, "It’s free, so will I get the best quality?"

Despite those doubts, I told myself to just trust the process.

Since no one recognized me and no one knew I existed, I had to advertise.

The Numbers Game

I quickly learned that this business is just a numbers game.

The more people you reach out to, the more customers you get.

It’s pure math: if you reach out to a hundred people and get one customer, then to get two customers, you need to reach out to two hundred.

You can literally quantify the effort required.

I think for beginners, it's best to just keep doing this consistently rather than giving up after the first week when you don't see results.

My Strategy on Facebook

I decided to take this numbers game to Facebook groups, which I think is the most underrated place to find clients.

My target was restaurant owners who needed to enhance their food photos for delivery platforms like Uber, Grab, or Gojek.

Here is exactly how I did it:

1. First, I looked at how I was presenting myself.

   Initially, I reached out to people using my website name, "Story in Pixels," but I didn’t get a single response.

   So, I switched to using my personal name and a good, casual picture.

   It didn't need to be professional, it just needed to show that I was a real human. On Facebook, people encounter so many scams, so you have to prove you aren't a bot.

   Once I made that switch, the responses started coming in.

2. Second, I focused on the copy.

   I kept it very short.

   On the very first line, I highlighted the deepest pain my target customer felt.

   I explained it in a way they could relate to, and then used the rest of the post to explain how I could alleviate that pain.

   I ended with a link to my website.

3. The "Blast" technique.

   I went to the Facebook search bar, searched for "food" and "restaurants," and joined about twenty different groups.

   I know some groups have restrictions against sharing links, but honestly, I didn't care.

   As long as I wasn't sharing a scam link and was offering genuine value, I just blasted my post out there.

The Reality

It was hard juggling between creating content, reaching out, and actually delivering the work.

But somehow, you just find a way.

That is how I found my customer.

It’s going to be tough at first, but that is how you start.

You start from zero, become one, and then double it.

I hope this blog can help other people out there—even though I'm a beginner myself—to see that it is possible if you just put in the reps.

Just trust the process, be a real person, and don't be afraid to put yourself out there.